About Us

About the Founder – Saral Panchal

Saral Panchal is a multidisciplinary artist and designer whose journey blends creativity, technology, and tradition. With a B.A – B.Ed in Arts and a Diploma in Multimedia, Saral built a career as a UX designer, gaining over seven years of experience in the IT industry. This experience nurtured strong skills in design thinking, detail, and visual storytelling. In 2023, Saral decided to follow a long-standing passion and formally step into the world of Indian folk arts. Growing up surrounded by Mithila (Madhubani) art, the connection to traditional forms had always been present, but it was during this new chapter that the passion transformed into a professional pursuit. At SaralCrafts.in, every creation is a reflection of this journey — combining traditional Indian folk techniques with a contemporary sense of design. The vision is not only to preserve and celebrate heritage art but also to present it in ways that resonate with modern audiences. For Saral, art is more than just craft — it is a medium of expression, culture, and gratitude. Each piece carries the essence of discovery, dedication, and the joy of keeping traditions alive while continuously exploring new forms of creativity. Through SaralCrafts, Saral hopes to share this passion with the world, offering artworks that inspire, connect, and tell timeless stories.